One of the most interesting projects that a graphic designer can take on is designing a logo. It can be daunting to come up with logo options based on market research. Narrowing it down to a final approved logo and then seeing it out in the world can be a very rewarding experience for a designer. Corporate or brand identity is a great deal more compared to a skillfully designed logo or an appealing tagline. Actually brand identities are opinions made in minds of your customers. All interactions a consumer has with your business communicate a message and establish a standpoint regarding your brand name.

Brand identity design is concerned with the visual aspects of a company brand or identity. Brand identity can be represented in terms of design through a unique logo, or signage, and is then often integrated throughout all the elements of a company materials such as business cards, stationary, packaging, media advertising, promotions, and more.

A brand designer uses design and strategic thinking to help companies to find an appropriate brand identity that will help them prosper in competitive marketplace, and the ongoing task of a brand designer is to make sure the brand remains fresh and effective.

Corporate Identity